Your gateway to millennials (or gen x or c or whatever you call people that are younger than us)

About us

We’re a youth media company and creative agency. Our platforms, which boast more than 800k unique Danish users each month, include best-in-class Youtube channels, Facebook pages, Instagram and Snapchat profiles, a Minecraft server, the online content community Izipizi and premium social gaming and Youtube festival ‘GGfestival’ which we host three times a year. We work with cross-platform influencer marketing in Denmark and internationally. Martin Wiinholt and Michael Ritto founded Gonzo Media Aps in March 2015. You can find our office in central Copenhagen – Østergade 17-19.

 

At Gonzo we connect your brand with the right social media influencers in social gaming via creative brand connections and solutions.

 

Your gateway to social gaming

Gonzo is concerned with all things gaming. From its origin only a couple of decades ago, gaming has grown into one of the biggest entertainment sectors in the world, connecting millions of gamers on a daily basis.

 

At Gonzo we connect brands with the coolest and most influential of gamers. Whether as Let’s Play videos on YouTube or live streaming on Twitch, our influencers tap directly into the ever expanding universe of gamers.

 

At Gonzo we work with toymakers as well as game development studios looking to increase the awareness of their portfolios.

#GGfestival

GGfestival is a premium social gaming and Youtube festival which we host three times a year in different locations across the country.

 

 

Central to GGfestival is a local area network (LAN), connecting more than 1000 social gamers, including their parents. They play with and against each other all weekend, participating in competitions and other gaming related activities.

 

GGfestival is a premium opportunity for sponsors to actively engage with social gamers. Learn more: www.ggfestival.dk

Case – Ubisoft

With hundreds of video games being released every day, it has never been more important for game developers to stay top of mind of gamers looking to spend their hard-earned money.

 

We’ve worked with Ubisoft on promoting their latest games, from Rainbow Six to TrackMania.

 

One multi-format campaign had our influencers collectively play the game before release, creating buzz and excitement around the product, followed by a live-demonstration and competition on #GGfestival.

Case – Nerf (Hasbro)

Hasbro wanted to raise awareness of their Nerf brand.

 

Gonzo came up with a multi-format campaign, including YouTube videos and live-activity at GGfestival.

 

We had our influencers unbox the latest Nerf blasters shortly before release. Then we built a large scale Nerf arena at GGfestival where the participants could try out and engage with the blasters together with their favourite YouTube stars.

 

By the end of the campaign Gonzo had raised sales of Nerf blasters in Denmark by 300%.

Chief Executive Officer

Gonzo Media was founded by Martin Wiinholt in 2014 coming from a career in PR and communication.

 

Martin also spent many years as head honcho of digital games magazine Eurogamer Denmark.

 

Get in touch with Martin: martin@gonzomedia.dk | +45 2171 0904

Your gateway to comedy and entertainment

This is the hybrid comedy platform of the future. As the first of its kind in the world, it combines already produced comedy content with new productions – all of it free of charge for the consumer.

 

Hallo Eddie is your one stop platform for both consumers and brands looking exclusively for comedy. An opportunity for formats unfit for flow TV, a window for rising comedy talents and a unique case for creative productainment productions with brand collaborations.

Creative Director

Jesper Holger is the mastermind of Hallo Eddie.

 

Coming from a long career in Danish comedy management, Jesper know comedy better than most. Also, he can crack a joke or two himself.

 

Get in touch with Jesper: holger@halloeddie.dk | +45 4075 055

We have created a stylish and brandsafe universe for lifestyle brands who wish authentic and passionate engagement with consumers.

Your gateway to beauty / fashion / lifestyle

Our vision for Blush is simple: We have chosen the best social influencers, mostly from YouTube, but also from blogging, Instagram and Snapchat.

 

The target demographics range from teenagers to young women.

 

This selective approach provide our clients with a brand safe environment which is perfect to showcase their products and create engaging branded entertainment and social media campaigns.

Brand Director

Mads Vanggaard has a long history in PR and communication and has over 10 years of experience with influencer marketing within the fashion- and lifestyle industry.

 

Get in touch with Mads: mads@blush.yt | +45 28643310

At Gonzo Media, together with our Social Media stars, we create powerful and creative campaigns on all social media platforms.

We are experts at making young people engage with your brand

A successful campaign on social media and Youtube require thorough and up-to-date knowledge of the sociological trends that shape daily content as well as the ever changing technological possibilities and limitations of the various platforms.

Sara Rosa Oppermann

sara@gonzomedia.dk

Director of Strategy

Sara Rosa Oppermann has worked with PR, creative advertising and strategic communication for more than 10 years. Sara has a background working both with B2C & B2B communication for both national and international companies. Sara is specialized in content marketing and creative campaigns.

 

At Gonzo Media Sara has the overall strategic overview from developing digital campaign concepts to analyze and research valuable insights within our target group so our campaigns will always be as effective and engaging as possible.

 

Client references: P&G, Inditex, Mondeléz, Reckitt Benckiser, DSB, Moët Chandon/LMVH, Arla, Carlsberg, DK Company, IC Companys, Stella Mcartney, Tom Ford and LG Electronics.

 

Get in touch with Sara: sara@gonzomedia.dk | +45 31333964

Data is
vital for us

rasmus@gonzomedia.dk

Data-driven approach to your success

We love measurable results and when you plan a campaign with us we take a driven-approach to your success. Through our tested Gonzo Method we take a starting point in your product / service, market, customer demo- graphic and goal for the campaign. No matter if the main goal is awareness or engagement we take advantage of data and targeting to present your campaign to the ideal user with the right message at the right time. At Gonzo Media we love data and are very proud to share our most value creating numbers with you:

 

   Monthly unique users of up to 870,000 young Danes

   Average view rates of 40-60%

   Average engagement time per video of 3.5 – 5 minutes

   CTR (click through rates) of up to 15%

No matter which cross-platform campaign you are planning we take data-driven, cross-platform influencer marketing to the next level.

Insight & Development Director

Rasmus Engel is the data-loving geek at Gonzo Media.

 

Coming from a long carrier within consulting, e-commerce, production and sales, Rasmus knows how important it is to use a data-driven approach for marketing. Rasmus is specialized in digital marketing and user engaging campaigns. When working with Gonzo Media, Rasmus will be your support for goals, KPI planning, tracking, testing and performance optimization.

 

Further, Rasmus has a burning desire to improve digital platforms and user journeys combined through his passion “how to use neuroscience to create great customer experiences”. This passion can be used to improve your user experience and conversions.

 

Get in touch with Rasmus: rasmus@gonzomedia.dk | +45 5361 3616

Testimonials

Interested in learning more?

Thank you for contacting us – we will get back to you soon!

Contacts

Gonzo Media

Østergade 17-19, 1100 Kbh K, Denmark
CVR: 36560967
info@gonzomedia.dk
+45 2171 0904